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Head of Digital Marketing - Neuchâtel, Switzerland
Permanent Position | Excellent Salary | Hybrid Working | French Speaker
We are seeking a dynamic and experienced Head of Digital Marketing to lead and shape the digital strategies for two prestigious brands based in Neuchâtel, Switzerland. This is a permanent role offering a highly competitive salary, along with the flexibility of hybrid working.
Key Responsibilities
Digital Strategy & Execution:
Develop and implement a comprehensive digital marketing strategy for both brands, ensuring alignment with overarching business objectives. Collaborate cross-functionally with internal departments to ensure digital initiatives complement overall brand strategies. Oversee brand websites, managing content, design, and functionality to enhance user experience. Manage and optimize E-commerce platforms to drive sales and maximize conversion rates. Plan, execute, and analyze digital advertising campaigns across multiple platforms, ensuring efficient budget management and maximizing ROI. Partner with influencers and other external stakeholders, working closely with communications and PR teams to enhance brand visibility. Create and implement a tailored social media strategy for each platform, focusing on engagement and brand awareness. Design and execute CRM strategies to improve customer retention and loyalty. Utilize advanced analytics tools to measure and report on the performance of digital marketing efforts, providing actionable insights for continuous improvement.Team Leadership & Business Partnership:
Lead, motivate, and develop a team of digital marketing professionals, setting clear goals and fostering a culture of continuous learning. Build relationships with external business partners to leverage digital tools and platforms that enhance efficiency and optimize budgets. Collaborate with various internal teams, including sales, marketing, and technical departments, to ensure smooth integration of digital initiatives.Technical Leadership:
Oversee the digital infrastructure, ensuring seamless functionality across platforms such as PIM, DAM, websites, and hosting. Lead the integration and maintenance of dynamic connectors between platforms (eg, ERP, CRM, PIM, DAM). Serve as the go-to expert for all technical digital projects, supporting other departments' initiatives as needed.Requirements:
Education: University or Master's degree in Marketing, Business, Communications, or a related field. Experience: 8-10 years of experience in digital marketing, with a strong track record of leadership and strategic digital vision. Technical Skills: Proficiency in web analytics tools (eg, Google Analytics). Experience with content management systems (CMS) and online advertising tools (eg, Google Ads, Facebook Ads Manager). Strong knowledge of digital performance measurement tools. Languages: Fluency in French and English is required; additional language skills are a plus. Personal Attributes: Analytical and results-driven with a proactive and dynamic approach. Strong organizational skills, with the ability to prioritize effectively. Excellent interpersonal and communication skills, able to work with diverse internal teams and external partners. Passion for staying up-to-date with the latest trends and innovations in digital marketing.This is an exciting opportunity to play a pivotal role in driving digital growth and innovation for two leading brands. If you are a forward-thinking digital marketing expert with a passion for excellence, we would love to hear from you!
26 Sep 2024
Full time
Tehnologia informaţiei, Telecomunicaţii