Social Media Manager - Instagram

Employer Brand Building

6 month contract

Hybrid London/Inside IR35

About The Role

We are looking for a passionate, proactive, and experienced Social Media Manager to join our Insurance client on a 6 month contract basis. In this role, you will initially create and implement a group Instagram page, focusing on the 'employer brand'. You will work with many teams across the group to enhance the brand's reach and engagement through this social media channel, as measured by followers and engagement.

To be successful in the role, you will be a confident self-starter who can work independently and in a team. You will be comfortable with ambiguity and navigating a large organisation with multiple stakeholders and priorities. You will be a good listener and able to collaborate effectively with different parts of the business, support functions and geographies. You will have strong commercial acumen which can translate into effective social media practices. You will be comfortable with rolling your sleeves up to deliver the plan.

Responsibilities

• Develop engaging content materials that resonate with our target audiences on Instagram.
• Oversee the content production to ensure high-quality, engaging social media content.
• Partner with marketing teams across the business to understand existing social presence and business needs, to ensure global applicability.
• Maintain a high standard of creativity and visual appeal in all content.
• Implement social media initiatives to increase engagement, conversion and revenue.
• Collaborate with the wider marketing team to maximise reach and efficient use of budgets and campaigns.
• Utilise a test and learn approach to optimise content and messaging strategies.
• Track, measure, and optimise social media performance to provide clear and actionable insights to improve content and strategy effectiveness.
• Prepare regular reports for senior management to demonstrate ROI and impact.

Requirements

• Significant experience in marketing social media management in a global B2B environment, particularly on Instagram
• Proven track record of growing a brand through social media and storytelling.
• Excellent English skills, both written and spoken.
• Highly autonomous, self-motivated, and organised.
• Excellent copywriting skills.
• Ability to thrive in a dynamic environment and adapt to changing priorities.
• Proficiency in social media analytics tools and data-driven decision making.
• Knowledge of influencer marketing and strategic partnerships.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.