Synergetic

SEO Optimisation Consultant Contract 3-6 months Outside IR35 Hybrid working (London 2-3 days per week) We are looking for an experienced SEO Optimisation Consultant to join our clients team and drive search engine performance through advanced SEO strategies, technical expertise, and data-driven insights. If you have a strong background in SEO analytics, backlink strategies, and E-commerce SEO, we'd love to hear from you. Key Responsibilities: Develop and implement backlink strategies , including link-building and outreach campaigns, ensuring high-quality backlinks. Utilize Google Tag Manager (GTM) to set up, manage, and troubleshoot tracking tags for SEO and marketing efforts. Analyze organic traffic, user behavior, and SEO performance using Google Analytics 4 (GA4) . Extract and analyze large datasets from BigQuery (BQ) to derive SEO insights and create performance forecasts. Optimize and manage Google Business Profile for improved local SEO performance. Set up and manage custom tags, triggers, and variables in GTM to track key SEO and marketing KPIs. Create and automate reports using Looker Studio (formerly Data Studio) to monitor marketing performance. Develop custom reporting dashboards integrating GA4, BigQuery, and APIs for campaign analysis. Work with E-commerce platforms (Shopify, Magento, WooCommerce, BigCommerce) to optimise performance, user experience, and search visibility. Set up and optimise Google Merchant Center product feeds and Shopping Ads to ensure compliance and enhance visibility. Implement conversion rate optimisation (CRO) techniques, including A/B testing and checkout flow improvements. Track and improve performance metrics , including E-commerce tracking in GA4 to monitor sales performance, funnel drop-offs, and customer retention. Key Skills & Experience: Proven experience in SEO strategy development , backlink acquisition, and technical SEO. Hands-on expertise with GA4, GTM, and BigQuery for SEO analytics and reporting. Strong knowledge of SQL for extracting and analysing large datasets. Experience with Looker Studio for data visualization and performance tracking. Familiarity with major E-commerce platforms and their SEO best practices. Understanding of Google Merchant Center and Shopping Ads optimisation. Ability to conduct CRO and optimize website conversion funnels. Strong analytical and problem-solving skills with a data-driven approach. If you are available and interested please send a current CV for review.