Online campaign specialist – Cluj-Napoca

Farmec Cluj-Napoca

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Online campaign specialist – Cluj-Napoca

Build your Career at Farmec

Farmec currently has a career opportunity for a Performance Online Campaign Specialist as part of our Online
Sales business unit.

Our Online campaign specialist will be responsible for planning, optimizing, implementing and analyzing online
sales activities for farmec.ro, farmec.eu and other campaign websites.

This position is key to the growth and success of our digital platform, and will be responsible for the top-to-
bottom coordination of performance campaigns. The ideal candidate must possess an in depth understanding
of Google platforms (Google Ads, Google Analytics, Google Tag Manager) and have professional experience in
Facebook ads management.

This role requires the ability to operate on both a strategic and tactical level, managing business growth by
ensuring high and optimal usage of Google and Facebook platforms in the market.

What you will actually be doing?
Craft, manage and adjust PPC campaigns in Google - Search, Display, Dynamic Remarketing, Remarketing,
Video ads, Gmail Sponsored Promotion, etc.
Handle all aspects of PPC optimisation – keywords, bid management, writing and testing ad copies, extensions, and reporting
Drive our Facebook advertising strategy, implementation and reporting
Traffic ad campaigns and build in ad serving platforms (Google Ads, Facebook ads manager and a few other third party platforms)
Conduct product tests in ads to understand which products to sell best
Monitor and analyze advertising trends
Works closely with creative team to deliver daily reporting on account
Dives into Google Analytics to understand trends across advanced metrics for campaign, ad set and ad performance for the clear objective of improving costumer journey and ROAS
Campaign maintenance and monitoring: track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying and shifting budget, estimating monthly costs and reconciling discrepancies
Observe and direct the activity execution of our digital solution
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.

Position requirements:
Bachelors degree in Economics/ Marketing
Minimum of 3 years of digital marketing experience. Certification in Google Analytics is a great plus
Excellent knowledge of Google Analytics, Google Ads, Facebook Ads, top keyword research tools
A strong economical approach regarding campaign performances, identifying sales attribution and cross- device rentability on the sale funnel
Ability to compile and analyze search data and metrics and make decisions regarding campaign directionAbility to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Excellent Microsoft Office and analytical skills
Strong communication skills.
We would like you to have a passion for sales driven landing pages, visual trends, SEO.

Benefits:
Base salary, performance-based bonus system, meal vouchers, holiday bonus/voucher, other holiday bonuses (Christmas, Easter), a paid day off every year to celebrate your birthday, employee discount on company products and services

Descriere companie

Începută cu peste 120 de ani în urmă, activitatea FARMEC are astăzi o largă recunoaştere, atât în România, cât şi în lume, produsele companiei fiind exportate în ţări din Europa, Asia şi America de Nord.

Istoria modernă a companiei începe în 1967, când FARMEC devine primul producător de creme şi emulsii Gerovital H3 prof. Dr. Ana Aslan din România. Produsele se adresau femeilor ajunse în pragul vârstei de 40 de ani, când tenul arată primele semne de îmbătrânire. Astăzi, FARMEC produce peste 400 de produse cosmetice, care acoperă o gamă largă de utilizare

Detalii oferta de angajare

27 Jul 2018

Locatia jobului

Cluj-Napoca, România

Tip job

Full time

Categorie job

Marketing

Salariu lunar